You can build a very strong and serious marketing network around social networking sites. But you would have to stay invested for a long time and also be able to provide value and invest into building long term relationships. This is not for the fly by night operators who are looking at quick turn around. The communities of social networks are very aggressive and can smell spam and the intentions of the fraudsters as well as the non value adding businesses and can quickly push out such unwanted elements.
You should be able to keep the community engaged and invest into building relationship without expecting anything in return, as well as provide good value to the visitors that you begin to reap the benefits and get results.
Below are a few guidelines that will enable you to participate in Face book and use the community network to build your credible brand.
The best idea for you to join the community would be to start a discussion board and form a discussion group around a topic of common choice or some special subject that you are passionate about. All people who are having similar interest will join in and you can get to be the moderator of the group. This way you will build your personal identify as well as establish relationship with every member who joins into the community group.
As a moderator you should strive to provide quality content as well as moderate the discussions in the group to make sure everybody's opinion is heard and nobody gets out of hand in terms of opinions. When every member feels that you are impartial and helpful, they will appreciate your having created a good platform.
Be courteous as well as professional when it comes to communication. Always look for the profile of people who share similar interest as your own group and send them an invite by way of personal message. This will ensure new people keep joining your group as well as improves the quality of the group discussions over a long period.
Make a list of your email contacts as well as other groups of which you are a member and send them invites to join as your friend in Face Book. When people from different backgrounds join in your group, they will benefit by making new friends and having more interaction with new people.
It takes a while for you to build a loyal community or a group. But how fast you build will depend upon how much of honest efforts and time you spend in moderating the group discussions as well as building relationships and being available to each one of the members. It is when you have established yourself, that you should roll out your marketing ideas for the acceptance from the members will then be automatic and they will hear you out. You will not be considered to be some one out there to make a quick buck.


