Tuesday, November 30, 2010

Building Your Credible Brand Through Facebook

You can build a very strong and serious marketing network around social networking sites. But you would have to stay invested for a long time and also be able to provide value and invest into building long term relationships. This is not for the fly by night operators who are looking at quick turn around. The communities of social networks are very aggressive and can smell spam and the intentions of the fraudsters as well as the non value adding businesses and can quickly push out such unwanted elements.

You should be able to keep the community engaged and invest into building relationship without expecting anything in return, as well as provide good value to the visitors that you begin to reap the benefits and get results.

Below are a few guidelines that will enable you to participate in Face book and use the community network to build your credible brand.

The best idea for you to join the community would be to start a discussion board and form a discussion group around a topic of common choice or some special subject that you are passionate about. All people who are having similar interest will join in and you can get to be the moderator of the group. This way you will build your personal identify as well as establish relationship with every member who joins into the community group.

As a moderator you should strive to provide quality content as well as moderate the discussions in the group to make sure everybody's opinion is heard and nobody gets out of hand in terms of opinions. When every member feels that you are impartial and helpful, they will appreciate your having created a good platform.

Be courteous as well as professional when it comes to communication. Always look for the profile of people who share similar interest as your own group and send them an invite by way of personal message. This will ensure new people keep joining your group as well as improves the quality of the group discussions over a long period.

Make a list of your email contacts as well as other groups of which you are a member and send them invites to join as your friend in Face Book. When people from different backgrounds join in your group, they will benefit by making new friends and having more interaction with new people.

It takes a while for you to build a loyal community or a group. But how fast you build will depend upon how much of honest efforts and time you spend in moderating the group discussions as well as building relationships and being available to each one of the members. It is when you have established yourself, that you should roll out your marketing ideas for the acceptance from the members will then be automatic and they will hear you out. You will not be considered to be some one out there to make a quick buck.

Tuesday, November 9, 2010

How To Earn From Social Networking Sites

If you've been riding your Facebook account in the past few days chatting with friends, looking at photos, playing flash games, or just updating your personal information, I can definitely tell you're hooked to the service. But is your online presence worth it all? It depends on how you perceive social networking.

If you like social networking just for its basic perks: instant messaging, micro-blogging, discussion boards, and photo albums - you're missing out on an opportunity of a lifetime. Even now that the two social network service giants - Facebook and Twitter - have nearly a billion total users combined, it's still not enough to account for the potential wealth you'll amass if you work your way from the bottom of the pyramid starting today.

Here are some of my tips to people who like to have fun, and at the same time, earn money from their leisure time:

1. Do a quick research on how "affiliate programs" work.

Nearly every item sold on social networking sites is on a commission basis agreement with the supplier. Only a few people buy and stock up on items they're selling - unless of course, they're artisans.

With Google's "Search from pages within your country" function, find reputable affiliate programs in your locality that gives out commissions on every successful sale or lead. Affiliate products and services vary widely, as some may even include medical services, perfumes, bags, eyewear, footwear, and gadgets. Look nearby your place if there are merchants who want to help in selling their products. Most local companies in need of affiliates with huge payouts are real estate companies or insurance companies. Do not be bashful to ask if they're accepting agents or affiliates - because they most likely are. Who doesn't want profits?

It's better to talk personally to the affiliate manager of the product you're about to sell.

2. Add "relevant" friends.

Since Facebook isn't very strict on your friend-adding activities, make as much friends/connections as you can every day until your daily limit is reached. Be patient enough to create photos: 1.) describing your product; 2.) how to order it; 3.) shipping options. Remember to only add people whom you think are worth adding because of their social status or their tier of friends - whom they can refer you to. Interact with your newly-added friends and tell them that you're pleased to meet them, so they won't confuse you as a robot.

This method can also be used on Twitter, but be warned that Twitter suspends accounts easily for suspicious activity. Be as discrete as possible whenever you add a friend. Limit your daily follows to 200, and make sure the users you're following are real people. Send a message to your new followers, and regularly tweet about stuff that's relevant to your business.

3. Read marketing tips and tricks while you're at it.

In the world of marketing, experienced tutors and their free, pragmatic tutorials are a winning lottery ticket you're sitting on. By participating in free webinars, reading online marketing journals, blogs, and as I would beg to recommend, paid tutorial services - all of these compound to your expanding marketing skills. You'll soon learn that marketing, just like any other professional field, requires practice to push the right buttons.

Good look on your selling endeavors and tune in to my other articles for safe and sound marketing tips!